Last Updated: November 2025

Privacy Policy & Notice of Privacy Practices

This notice describes how your medical and personal information may be used, disclosed, and protected - and how you can access that information. Please review it carefully.

Clarity.

Focus.

Confidence.

Freedom.

1. Uses and Disclosures of Your Health Information

Treatment

Your health information may be used by our staff or shared with other healthcare professionals to provide or coordinate your care. For example, lab results and diagnostic tests may be shared with your referring doctor or specialists involved in your treatment.

Payment

We may use or disclose your health information to obtain payment for services. For example, we may share necessary details (dates of service, diagnosis codes, procedures performed) with your insurance provider or other payers.

Healthcare Operations

We may use your information to support routine operations - such as quality improvement, staff training, accreditation, and financial or business planning - to ensure you receive the best care possible.

Law Enforcement & Legal Requirements

Your health information may be disclosed when required by law - such as to comply with government audits, investigations, or public health reporting (e.g., communicable diseases).

Public Health & Safety

We may share your information with public health agencies to help prevent or control disease, report adverse reactions, or ensure patient and community safety.

2. Other Uses Requiring Your Authorization

Any use or disclosure of your information not described in this notice requires your written authorization.

You may revoke an authorization at any time in writing - though it will not affect any disclosures already made with your prior consent.

3. Additional Uses of Information

Appointment Reminders

We may contact you by phone, text, or email to remind you of upcoming appointments or provide pre-/post-procedure instructions.

Patient Education & Services

We may use your contact information to share educational materials about treatments, vision care, or related services you may find helpful.

Fundraising

From time to time, we may contact you with opportunities to participate in fundraising efforts to support our practice. You can opt out of any such communication at any time.

2. Other Uses Requiring Your Authorization

You have specific rights regarding your protected health information (PHI):

Right to Access: You may request to view or obtain a copy of your health records.
Right to Amend: You may request corrections if you believe your records are inaccurate or incomplete.
Right to Confidential Communications: You may request that we contact you in a specific way (e.g., by mail only).
Right to Restrict Disclosure: You may ask us not to share certain information; we will honor requests as legally permissible.
Right to an Accounting of Disclosures: You can request a list of times we shared your information for reasons other than treatment, payment, or operations.
Right to a Copy of this Notice: You may request a printed copy at any time.

5. Our Responsibilities

Atlanta Vision Institute is required by law to:

Maintain the privacy and security of your protected health information
Provide you with this Notice of Privacy Practices
Notify you promptly if a breach occurs that may compromise your information
Abide by the policies and practices described in this notice

We reserve the right to update or revise this notice at any time, as permitted by law. The updated version will be posted on our website and available in our offices.

6. Access to Your Records

You may inspect or request a copy of your health records by submitting a written request to our Privacy Officer.

We will respond in accordance with HIPAA guidelines. If your request is denied, we will explain why and inform you of your rights to appeal.

7. Website & Digital Privacy Practices

Data Collection & Use

When you visit our website, certain information (such as your IP address, browser type, and time of visit) may be automatically collected for analytics and security purposes. If you submit a form or email us, your contact details are stored only to respond to your inquiry.

Cookies

Our website uses cookies to improve user experience, analyze site traffic, and personalize content. You can manage or disable cookies through your browser settings; however, some features may not function properly if cookies are disabled.

Analytics & Advertising Tools

Google Analytics: We use Google Analytics to understand website usage. This service does not personally identify users. Learn more or opt out here: Google Analytics Opt-Out

Meta (Facebook) Pixel: Used to measure ad performance and reach relevant audiences. No personal data is shared with Meta.

Basis DSP: Occasionally used for digital advertising optimization; personal identifiers are not collected or stored.

Embedded Media (YouTube Videos)

Our site may feature embedded YouTube videos hosted by Google. Viewing these videos may involve data processing by YouTube under Google’s privacy policy. For details, visit Google Privacy Policy

Google Maps & Web Fonts

We use Google Maps to help you locate our offices and Google Web Fonts for consistent design. These tools may collect limited technical data such as your IP address.

All third-party providers (including Google and Meta) comply with current privacy and data protection frameworks.

8. Data Security & Retention

We use SSL encryption to protect your personal data during transmission. Your information is stored securely and retained only as long as necessary to fulfill the purposes described in this notice or as required by law.

9. Questions or Complaints

If you have questions about our privacy practices or believe your privacy rights have been violated, please contact:

Atlanta Vision Institute

11459 Johns Creek Pkwy, Suite 100

Johns Creek, GA 30097.

You will not be penalized or retaliated against for filing a complaint. You may also contact the U.S. Department of Health & Human Services - Office for Civil Rights for further assistance.

Effective Date: This Notice was originally effective April 2003 and has been revised to remain current through November 2025.

It's Time to See the World Clearly

Take the first step today. Freedom from glasses and contacts is closer than you think!

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It's Time to See the World Clearly

Take the first step today. Freedom from glasses and contacts is closer than you think!

Schedule Your Free Consultation

Take Our Vision Quiz

We are committed to guiding you on your journey to clear vision. Our expert team offers a supportive environment to help you thrive, and see the world with 20/20 vision.